About

About LisaAbout Lisa Hetman

Lisa Hetman is the designer and owner of Swell Stuff, a 19-year business that came by way of surfers’ needs to excel in the water. She has a BFA degree in Apparel Design from Rhode Island School of Design and got her start in the fashion industry. Lisa lived and worked in New York City and later San Francisco, before settling in Leucadia, CA.

While living and surfing at Ocean Beach in San Francisco, she was renowned for making expert repairs to her friends’ wetsuits and a viable business was born. Lisa relocated to San Diego’s north county in 2000 and opened Swell Stuff in 2008. An accomplished surfer, Lisa’s quiver of short boards gets wet. Keep surfing!